FORT WORTH, TX — May 22, 2025 — The Antique Toy Collectors of America (ATCA) convened in North Texas this week for its annual conference, drawing collectors from across the country to Fort Worth. One standout stop on the agenda generated widespread acclaim among attendees: a private tour of the DFW Car & Toy Museum.
Widely regarded as a hidden gem in the collector community, the museum left a powerful impression on ATCA members—many of whom are leading authorities in the field of antique toys. Dale Kelley, publisher of Antique Toy World magazine, a respected voice in the hobby for over four decades, described the museum as “likely the largest antique toy museum in the world.”
Jeanne Bertoia, of the renowned Bertoia Auctions, echoed the sentiment. “To see so many rare and precious toys, displayed so beautifully and made available to the public—it’s an incredible gift to the community and to the preservation of toy history,” she said.
The museum spans 150,000 square feet and houses a remarkable collection beyond toys, including more than 200 classic and exotic cars, a variety of vintage coin-operated machines, automobilia, and nostalgic decor from multiple eras. However, the antique toy collection, featuring more than 3,000 pieces, was the centerpiece for ATCA visitors. The toys reflect decades of dedication by museum founder Ron Sturgeon, who began collecting in 1985.
“It’s such a joy to watch guests light up when they spot a toy from their childhood—or their parents’ childhood,” said Sturgeon. “That emotional connection is what this museum is all about.”
Sturgeon, a self-taught Volkswagen mechanic in his youth, built a successful career in the automotive industry before turning his passion for cars and toys into a public showcase. His extensive collection has transformed the museum into a must-visit destination for enthusiasts and families alike.
The museum, formerly known as the DFW Elite Toy Museum, was relocated from Haltom City to its current address at 2550 McMillan Parkway in Fort Worth. In addition to public exhibits, the facility offers climate-controlled car storage and event hosting for groups such as car clubs and corporate meetings.
Admission is free, parking is ample, and the museum welcomes guests of all ages—including dogs. Operating hours are Tuesday through Saturday, 9:00 a.m. to 6:00 p.m.
About the Antique Toy Collectors of America (ATCA):
Founded in 1965, ATCA is a non-profit 501(c)(3) organization originally composed of American members and now representing collectors internationally. Members focus on a wide array of antique toys, including early tin, wood, paper, and cast iron pieces.
About DFW Car & Toy Museum:
Established by Ron Sturgeon, the DFW Car & Toy Museum combines one of the nation’s largest collections of antique toys with a significant array of classic and exotic automobiles. Located in North Fort Worth, the museum aims to preserve and celebrate automotive and toy history for both enthusiasts and the general public.
